To empower you to practice self-love, in a holistic way of living.


Our Story

Moūa is a way of living, a philosophy, an experience, and most importantly a conscious choice to focus on self love. In a world where we barely have any time left to take care of ourselves, this is an almost radical decision. At Moūa, we intend to take you along on a journey of self care and love through both our holistic approach and our natural beauty products.
The idea of creating Moūa took shape in Bali. An inspiring trip through this beautiful island moved us to take a new step and create our own holistic brand: not just a brand for organic beauty and hair care products, but a way to document our own journey in self care and to connect with other people seeking to do the same. Our small team based in The Netherlands is passionate about transforming the beauty industry and inspiring others for a holistic approach to well-being.
We wish to inspire you to take the time every day to care for yourself, to connect with your inner spirit and to be mindful in your life. We want to help you discover the benefits of a holistic lifestyle.

Our philosophy on a holistic lifestyle

In today's world, we tend to devote very little time to caring for ourselves and our inner peace. It’s almost as if we never have enough time. We must excel in our work, our social life, our online presence and in our homes. The busier we are, the better. This leaves hardly any time at all for properly caring for our mind, body and soul. When was the last time you were able to sit down and take the time to focus on your inner world? When did you last find a moment to be mindful of the sensations in your body, or to think about the things in life that bring you joy or make you feel grateful?

At Moūa, we believe that excelling in your mind is the most important basis for a happy life. We cannot juggle all of our responsibilities without regularly taking the time to look within: we need to balance our care for both our body and our mind. Our holistic beauty products are created with this philosophy in mind. See them as a way to take a moment and take a step back.

Incorporate our natural beauty and haircare products in your morning and evening routine to take a break from the everyday pressure of modern society. Take some time for yourself after a long day at work with our organic hair cream bath. Recharge on the weekends while applying our beauty products, and use this time to meditate or focus on your gratitude practices. Start every morning by using our natural hair care products whilst journaling to manifest a productive, mindful day. There are so many ways to incorporate our products and our philosophy in your life whilst providing yourself with some much needed self care.


Natural ingredients

Our natural hair care products are formulated to enhance the health of your hair without compromising the environment. That’s why all our products are natural, vegan and free from parabens, perfumes, and animal testing. By using clean, natural-derived ingredients, we not only benefit your hair but also contribute to a smaller environmental footprint. We understand the importance of reducing our impact on the environment, and we're proud to be part of that conscious choice. Our organic haircare and holistic beauty is a treat for both our bodies and our environment.


Join our journey in self care

A mindful approach to body and soul: that’s what Moūa is about. We believe that one cannot thrive without the other. We would love to take you along on our journey of self care. Join our community and discover how to love and care for yourself each and every day; learn how to be mindful in your daily life; how to care for your body and your mind; how to look within to find the beauty on the outside. We believe in embracing our imperfections to boost our confidence, in showing our femininity to find our natural beauty. By making a conscious choice to care for our body, our soul and our mind every day, we hope to inspire you to do the same. Discover how a holistic approach can change your life; how you can love yourself more and more each day. Join the Moūa community and share your mindful experiences with others.